![]() Other ways to promote your events with Snapchat So you will need to merge Snapchat event filters with other marketing campaigns and use these filters to amplify the event further. But it works great for people who already know about the event. This is one of the simplest ones on the list. Here are a few tools that can help you make a Snapchat Geofilter online. While Canva is the most accessible option when it comes to designing, there are many other options out there. If you’re buying a Snapchat filter, you will have a different set of guidelines and additional information to fill in for the target. Place text and important elements outside the buffer zone of your Filter - 210px from the top and bottom.Make sure your file is 1080px wide and 2340px tall.Include a good description of your Snapchat event filter. ![]() This is specifically applicable to community filters that you ![]() Here are some guidelines when creating an event filter. Once you’re done, click “Submit” and wait for the Snapchat team to approve your filter. Also depending on the type of filter, you may or may not be required to make a payment. In this final section, you’ll be required to enter a few details about yourself and the filter. If you have an event filter that you do not want people to use after the event, modify this setting.Ĭlick “Continue” once you’re satisfied with the location and targeting. You can also enable the filter only for a range of time. Upload the transparent PNG file that you downloadedįor the location, you get the option to target a very specific location by drawing a fence around the area (see the screenshot below).Īlternatively, you can pick the location from the bottom left where it says “ Click for featured cities”.Next, head over to and click on “Create filter”.If you’re using Canva free, you may need to look for background removal tools.If you’re a Canva Pro user, you can download it with a transparent background too. Add the elements you need to the canvas and download the completed filter as a PNG file. The easiest way to design a filter is by using Canva.The dimensions for a filter is 1080×2340. Designing the filterįilters are PNG images with a transparent background. Let’s now get right into the steps for designing and making a Snapchat event filter. Steps for making a Snapchat filter for an event They help you spread the word without spending additional marketing dollars as customers share snaps with their friends.Geofilters are automatically displayed to customers when they’re in a location and want to add filters to their pictures.Filters are easy to make and all the users of Snapchat have access to it.Reasons why you should create a Snapchat filter for an event: It makes for great event marketing because you get access to customer-driven promotions with Snapchat. Snapchat event filters are quirky, fun little stickers that Snapchat users can add to their photos and videos. You’ll see these filters generally purchased by the largest brands like Nike, L’oreal, etc. Sponsored filters or lenses are some of the most premium offerings of Snapchat. Sponsored filters: Expensive, generally used by large multi-national brands. These can purchase for specific events or locations. On-demand geofilters: Low-cost, used by smaller businesses.If used right, these can be great marketing material. These highlight specific moments like “ Vibing to some song” or “ grabbing lunch at your restaurant” etc. These are fun filters that users anywhere in the world can use. Community moment filters: Free for all.These filters are location-specific so users can only apply them when they’re near your event location. Community geofilters: Free for everyone.There are 4 types of filters on Snapchat: The event filter, like the one below, can be shared with their friends which makes their pictures fun, and also ends up promoting the event. For example, when a user clicks a picture near your event location, they can see filters that are relevant to that location. Snapchat event filters allow users to add quirky and fun overlays to their photos. Let’s begin with a quick understanding of Snapchat event filters and how they can be useful for your event promotion, and then jump right into creating your own Snapchat filters. Make the payment and wait for Snapchat to approve the event filter. ![]()
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